Lübeck Bay: Effectively steering visitor traffic flow in a popular tourism region with smart tourism app
In Lübeck Bay, a popular tourist region on the northern coast of Germany, Cleverciti has helped to effectively steer the visitor traffic flow by implementing Cleverciti Sensors and the Cleverciti Cockpit to monitor and generate real-time data for over 100 parking spaces along the coastline.
Scharbeutz
The customer
With approximately 1.5 million overnight stays and 1.5 million day visitors per year, Lübeck Bay is one of the most popular tourist regions in Germany and one of the top destinations in the German state of Schleswig-Holstein. Due to its close proximity to the city of Hamburg, it is a beloved trip for people that want to escape city life and enjoy some quality time at the beaches of Scharbeutz and Timmendorf. The Tourismus-Agentur Lübecker Bucht is responsible for the promotion and sustainable development of tourism along the entire stretch of the coast. The agency is made up of representatives of three adjacent municipalities – Scharbeutz, Neustadt, and Sierksdorf – to enable a coordinated smart tourism approach.
The case
Lübeck Bay welcomes a high volume of guests especially in the summer, resulting in traffic congestion as tourists search for available parking spaces. One of the main challenges of the area is the lack of information regarding the occupancy status of the various parking lots near the seaside. The local tourism agency wishes to manage the visitor flow alongside the coast more efficiently. To be able to do that, Cleverciti was selected to implement smart parking systems to monitor the real-time occupancy status of two parking lots near a popular beach.
The Cleverciti solution
Cleverciti monitors approximately 100 parking spaces divided over two parking lots via 9 overhead Cleverciti Sensors, which were easily installed to the existing lamp posts. The occupancy data generated by the smart parking sensors are made available to the tourism agency via the Cleverciti Cockpit, a comprehensive parking management dashboard.
Cleverciti Sensor in use in Lübeck Bay
“Cleverciti has implemented the project in an excellent way. They have fully responded to our wishes and needs and have delivered high quality. We are looking forward to the next steps,” says Paul Stellmacher, Deputy Chairman of the Tourismus-Agentur Lübecker Bucht.
The result
The Cleverciti parking system was installed and deployed quickly and easily. The operation of the sensors is now running without any administrative or operational effort by the tourism agency. The live parking data is integrated into various websites, reducing parking search time for tourists and improving the quality of life for local inhabitants.
In addition to that, the Tourismus-Agentur Lübecker Bucht has been awarded the German Tourism Award 2020 for its concept to better direct visitor streams. The agency was one of five nominees out of 158 applicants. Due to its ongoing success, the Cleverciti system will be rolled out to other parking lots in Lübeck Bay.
Download the full case study below.