A shopping trip to one’s favorite retailer should be full of excitement and fulfillment; whether gathering the week’s groceries, picking out new outfits or searching for upgraded appliances, a successful outing is typically an enjoyable time.
But because shopping can also be stressful, customers are always hoping to arrive at a location that provides a hassle-free experience. This can be impacted by a number of factors, with one occurring before even entering the facility: parking. It probably wouldn’t take long for someone to think of a store in their city that gives them a major headache when it comes to navigating its parking situation and finding an open spot in a timely manner.
Because there are often large amounts of people trying to enter and exit the establishment at the same time, it’s understandable that parking might be complicated — but it doesn’t have to be. Retailers can ensure a seamless parking experience for customers by leveraging intelligent solutions that simplify the parking management process and increase satisfaction.
Deploying these systems can enable parking managers to enhance operations through four key areas:
- Parking displays, such as Cleverciti’s CIRC360, an omnidirectional floating LED sign, can be mounted on light posts to show live parking information and messaging. Customers can feel comfortable when they spot this kind of sign, knowing that the retailer cares about their parking experience and their ability to immediately access the facility.
- Innovative technologies that leverage the power of interconnectivity, edge computing, artificial intelligence and the Internet of Things (IoT) can deliver real-time identification of free and occupied spaces within outdoor parking areas.
- Drivers are dynamically guided to the free parking spaces through an LED sign’s intuitive communication platform, easing the search while reducing environmental impact.
- Signage, such as CIRC360, provides the opportunity for shopping centers to display marketing messages and paid media sponsorships that drive branding and visibility, as well as emergency notifications and public safety alerts to keep drivers informed.
Parking operators can also take advantage of smart parking solutions to increase revenue by gathering intelligent data on parking habits and trends, allowing the facility to use its parking space more efficiently and adjust pricing according to occupancy dynamics.
When customers contemplate a trip to the store, they’re likely to consider both the time they’ll be able to shop and how long it will take them to find a parking spot — and the latter should not end up taking over the equation. Parking operators at retailers must reduce the complexity of this process to improve the parking experience for everyone involved.
By providing a powerful combination of precise parking data and instant local guidance in a single solution, Cleverciti helps shopping centers ease their parking challenges and improve customer service. Learn more here about how shopping centers in Slovenia, Chicago and Germany benefit from Cleverciti’s technology, and find out how parking at your establishment can be transformed.