Cleverciti® Joins Forces with LA Express Park™ to Bring Clever Parking to Venice Beach

Cleverciti® has partnered with LA Express Park to bring smart parking and congestion relief to the iconic Abbot Kinney Boulevard in Venice Beach, CA. The initiative, currently in the pilot stages, will revolutionize the parking experience in the mile-long corridor known for its fashion, art, and food located just minutes from Venice Beach.

LA Express Park™ is the City of Los Angeles’ intelligent parking management program formerly led by renowned parking industry leader, the late Peer Ghent.  The Venice Beach project was inspired by Peer’s vision and leadership in the expansion of LA Express ParkTM.

Abbot Kinney merchants worked with LADOT’s LA Express Park™ team to identify options to alleviate several parking and traffic issues throughout the neighborhood. The corridor had become a destination for visitors and residents from throughout Venice Beach and the greater Los Angeles area. It offers an attractive combination of posh retail and dining destinations, with close proximity to the beach.

The influx of traffic to the area resulted in several parking challenges. The businesses and the community on Abbot Kinney regularly experience on-street parking issues such as infrequent parking turnover, vehicles overstaying beyond existing parking time limits, inefficient parking behavior, and the obstruction of building facades by parked lunch trucks. These challenges negatively impact local merchants who depend on vehicle turnover for the success of their businesses and create an unpleasant parking experience for drivers visiting the area.

With a goal to gain actionable insights into the parking behavior and utilization on Abbot Kinney, LADOT retained Cleverciti. As part of the initial pilot project, Cleverciti installed 23 IoT sensors to monitor parking in LADOT Lot 760 and on Abbot Kinney to deliver unparalleled real-time occupancy and utilization data. Each Cleverciti Sensor covers up to 100 parking spaces, and harnesses the power of edge computing, artificial intelligence, and deep learning to accurately identify parking space occupancy and parking behavior. Cleverciti also deployed its Cleverciti Circ 360 Ultra parking guidance signage. These digital displays are located at decision points throughout the area, providing drivers with real-time parking availability information and delivering turn-by-turn guidance to available spaces. The use of these signs will significantly reduce the time drivers spend searching for parking thereby reducing harmful gas emissions.

Data obtained by Cleverciti Sensors will help stakeholders better understand the parking challenges throughout the neighborhood and enable decision-makers to implement data-based and behavior-based policies to alleviate these issues. Following the completion of the pilot phase, future opportunities include more efficient and effective parking regulations and pricing, on-street curb space configurations, parking enforcement, and loading zone management.

“We are excited to be partnering with LADOT to provide them for the first time real-time and historical occupancy data on their curb space in Abbott Kinney,” said David Parker, Cleverciti’s CEO. “By making data-driven decisions, parking managers in LA and beyond are using Cleverciti to grow parking revenues, reduce traffic congestion, and provide a great citizen experience.” 

To learn more about Cleverciti’s integrated parking intelligence solutions, visit www.cleverciti.com.

Megan Leinart