Douglas Court Shopping Centre and Cleverciti Partner to Launch Smart Parking Initiative
Cleverciti, a leading provider of integrated curb intelligence solutions, has partnered with Douglas Court Shopping Centre in Cork, Ireland, to launch a groundbreaking initiative aimed at transforming the parking experience for shoppers and visitors. As one of Cork’s most prominent retail destinations, Douglas Court attracts significant foot traffic, especially following recent acquisition by The O’Leary Family and investment in the building and infrastructure.
To address the growing demand for convenient and efficient parking, Douglas Court has implemented Cleverciti’s advanced smart parking technology as part of car park repair works. The centre aims to modernize its parking facilities by deploying AI-powered space detection systems that provide real-time insights into parking availability, demand, and turnover. This data-driven approach is designed to create a smoother, more accessible parking experience while enhancing the overall traffic flow within the centre and most important customer experience.
Photo credit – Denis Scannell
Douglas Court identified Cleverciti’s smart parking solutions as a key enabler of its vision to offer an upgraded parking and shopping experience. With Cleverciti’s aerial sensors delivering accurate, real-time data on parking occupancy and usage patterns, the shopping centre’s management is now better equipped to optimize space utilization and streamline operations—ultimately improving customer satisfaction and sustainability. The impact has begun to mirror that seen at other Cleverciti-equipped shopping centres, where more than 95% of shoppers reported that the smart parking and guidance technology helped them find a free space with ease.
Cleverciti SVP BD & Partnerships Europe & MEA, Dr. Günther Picker added, “We’re proud to partner with Douglas Court Shopping Centre on this forward-thinking project. As one of Cork’s leading retail hubs, Douglas Court is an ideal setting to showcase how our smart parking technology can enhance visitor convenience, optimize operations, and support modern retail environments.”
This initiative aligns with Douglas Court’s broader strategy to elevate the shopping experience through intelligent infrastructure and customer-focused services. By implementing Cleverciti’s smart parking solutions, Douglas Court is setting a new standard for smart retail parking in Ireland.
Robert O’Leary, The Douglas Court Partnership, stated, “At the heart of our operations is a commitment to delivering the best possible experience for our customers. Cleverciti guidance system, which uses display screens throughout the car park to clearly communicate the number of available spaces in each lane ensures a smoother, quicker, and more convenient parking experience for all visitors. It has elevated our profile and set us apart from other Shopping Centres. It also demonstrates our commitment to enhancing the customer journey from the very moment they arrive on our property – and our customers love it.”
The CleverPortal offers real-time access to parking data, empowering operators to streamline operations and enhance revenue generation. By leveraging advanced analytics and smart parking management tools, the CleverPortal simplifies parking logistics, provides valuable data for effective policy development and decision making, improves the overall customer experience.
Cleverciti smart parking sensors harness the power of sophisticated edge computing, artificial intelligence, and deep learning to accurately identify parking space occupancy. Cleverciti’s global sensor network uses deep learning to enable each sensor to learn from the others, ensuring peak performance.
The Circ 360 Ultra guides drivers approaching from any angle. By mounting a Circ 360 Ultra at intersections or decision points, vehicles are guided turn-by-turn to available parking spaces— whether on-street, in a surface lot or a garage.
Cleverciti’s Signs are typically used at major decision points to provide guidance to multiple different parking areas, eliminating guesswork. Through real-time and reliable local guidance for drivers, parking search times can be nearly eliminated, and traffic and congestion can be reduced dramatically.
For more information about Cleverciti and its range of smart parking solutions, reach out to info@cleverciti.com