German Accelerator - The secret sauce to successfully go global with your startup

Our Top 10 Tips and Best Practices to Scale Your German Business to a New Market

Expanding a business to a new international market is a big challenge to tackle for any company. Depending on which market your startup wants to enter, you will not only face new business challenges but also cultural differences that can lead to further hurdles. The endeavor requires a lot of commitment and many dedicated resources. The good news is, that you’re not the first one starting this undertaking so you can benefit from the learnings, experiences, and best practices of companies that already expanded internationally. 

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When you are working on your business idea, you should think about where your biggest market could be right from the start. Thomas Hohenacker, CEO and president of Cleverciti Systems, participated in our Silicon Valley program in 2017. “If you want to launch and market your products in the U.S., you need to understand how this country works,” he claims. Of course, this doesn’t only apply to the U.S. but any market you are trying to enter.

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