Posts tagged smart city parking
How to increase willingness to pay for parking through smart parking as illustrated by Cologne’s success story

44.6% - is the increased payment rate of motorists parking in the Nippes district of Cologne. Since Cleverciti implemented its state-of-the-art smart parking guidance system in the city of Cologne last year in collaboration with energy provider RheinEnergie, the project has received a lot of positive feedback - and now the first concrete results are in to prove the success of Smart Parking. While the original goal was to reduce parking search traffic in order to reduce CO2 emissions and at the same time increase the quality of life for residents, the statistics also show that installing a smart parking system increases willingness to pay and can therefore have a direct financial benefit for the city.

smart parking in cologne
 

COLOGNE’S SUCCESS STORY WITH SMART PARKING

smart parking sign

As Germany's fourth-largest city, Cologne is not only one of Cleverciti's most prominent installations, but also one of the most comprehensive intelligent parking guidance systems in the world. In order to reduce search traffic in the lively district of Nippes and thus improve the quality of life for residents and attractiveness for visitors as well as reduce climate-damaging CO2 emissions, all 800 parking spaces along the streets around Neusser Strasse are detected with Cleverciti's modern overhead sensors with regard to free and occupied parking spaces. The information is then displayed directly on-site at 27 central intersections via Cleverciti Circ® LED displays. Drivers thus receive real-time information on the location and number of available parking spaces. The concept of luck to find a parking space is a thing of the past and is replaced by data-based directional guidance. The Cleverciti Sensors do not collect any personal data in the process. The system has been active since June 1, 2020. In October 2020, the parking system was supplemented by a mobile app called "ParkPilot Cologne". This provides information on the parking situation in Cologne-Nippes before arrival, including the availability of special parking spaces such as e-charging parking spaces. At the same time, you can be navigated directly to the next available parking space or to the optimal parking space for the destination you enter. Once you arrive at the parking lot, you can pay the parking fees by selecting a mobile payment provider within the app itself

With the project, which is funded by the German Federal Ministry of Transport and Digital Infrastructure, the city of Cologne and RheinEnergie have taken a major step toward Smart City and Smart Mobility using forward-looking technologies.

Read the full case study here.

 

INCREASED PAYMENT RATE = REAL FINANCIAL BENEFIT

The first figures are in! And they are indisputable proof of the positive effects of a modern smart parking system:

  • The payment rate in Cologne-Nippes among those who have to pay for parking (excluding drivers with residents' passes or other permits) increased from 38.6% to 44.6%

Since the deployment of the smart parking system, the payment rate has increased significantly - proving that a smart parking system can be a significant financial benefit for any city.

This is a very positive development, especially in the period of just over a year. It shows that drivers are happy to use our service - and are willing to pay for a parking system that makes their daily lives easier.
— Thomas Hohenacker, CEO of Cleverciti
smart parking payment



INCREASED UTILIZATION OF EXISTING PARKING SPACES = MORE REVENUE

In cities, available space is regularly in short supply. The goal must therefore be to make the best possible use of existing resources. A parking guidance system can be used to locate the last available parking spaces. The good news is that the increase in willingness to pay for parking has been accompanied by an increase in utilization:

  • Utilization of parking spaces rose from 85% to 92%.



AMORTIZATION OF INVESTMENT IN ONLY ABOUT 2 YEARS

smart parking in cologne

Based on the study results, in Cologne-Nippes, 520 monetized parking spaces with a fee of EUR 2 per hour result in an increase in parking revenue of 100,000 Euro per year (approx. 200 Euro per parking space) for the city of Cologne.

It is noteworthy that for this positive increase in revenue, no new parking spaces had to be created and no price increase was necessary. The key change in the area was the introduction of the smart parking system, which, thanks to Cleverciti's sensors and displays, navigates people to the nearest available parking space and makes optimal use of the available parking spaces.

  • The increased revenue means a payback period of less than 2 years for the investment in the Cleverciti smart parking system.

The cost of the system includes operation, monitoring and remote maintenance by Cleverciti.



ADDITIONAL POSITIVE EFFECTS FOR THE CITY

As mentioned before, the original goal of the cooperation between the City of Cologne, RheinEnergie and Cleverciti was to reduce parking search traffic in the Nippes district. Was it successful? It certainly was:

  • Over 145 test drives on December 20 and January 21 showed an impressive 45% reduction in parking search time

smart parking in cologne

This involved comparing trips with information about the location of available parking spaces with purely random directional decisions without information at three locations. The results show the benefits of information and the potential for reducing parking search traffic and thus CO2 emissions simply by providing data, without any prohibitions at all. Since nearly 30% of all car traffic in cities is due to parking search, this is a crucial step towards a greener city.

Sustainability is one of the most important issues of our time. Cities that embrace a sustainable future now will be the winners of tomorrow.

Every smart city strives to become climate neutral. With the help of the latest technologies, cities can take an important step in this direction.

Smart parking plays an essential role in the way to smart mobility and infrastructure. If at the same time there is more revenue for the city from parking fees, all the better!

 

Smart parking - the essential piece to your Smart City strategy.

📥 Download the Ultimate Smart City Parking Guide here

 

Cleverciti thanks all attendees of Sofa Summits for making it a great success
Sofa Summits

Last Wednesday, on April 14th, our CEO Thomas Hohenacker & COO David Parker spoke Sofa Summits - Smart City Summit on:

"The Fastest Path to a 15-minute City. How Cologne Cut Parking Search by 45% to Minimise Congestion"

The talk, as part of the Sustainable Cities - Transportation and Mobility Track, was focused on one of the world’s most innovative and modern parking guidance systems for residents and visitors that was installed in the Cologne district of Nippes last year. The first results of the project have shown parking search time decrease by 45%.

We were joined by a long list of leading and innovative smart cities, such as the City of Rome, Hannover, Barcelona, Amsterdam, Zürich, Helsinki, Rotterdam, Göteborg, Dortmund, Winterthur, Lahti, Geneva, Dublin and Madrid, to name a few. 

During the event, several overall polls were released for all attendees to weigh in on - when asked what was the main goal for their smart city, 50% of the respondents answered with ‘sustainability’, 47.1% with ‘quality of life’ and 2.9% with ‘innovation’. 

We are happy to see major smart cities prioritizing sustainability and citizen quality of life — 2 facets we have seen improve quickly with the deployment of smart parking, like the case in Cologne.

We’d like to thank all attendees for joining and for their active participation, and for making the event successful. 

If you missed it, but would like to hear more about the installation in Cologne, please find the presentation deck or watch the live session recording below.

Read the slide deck that was used during the presentation:

Or watch the full recording:

The Road to Electrification: Smart Parking can help make it happen

On March 16th, Cleverciti, Element Energy, Trojan Energy & British Parking Association co-hosted the webinar: “The road to electrification: how parking data can assist Local Authorities with electric transition and beyond.”

Cleverciti - The Road to Electrification

The speaker panel consisted of:

During the webinar, which was attended by 52 representatives of local authorities from the UK, Chris Heddle from Cleverciti took on the role of moderator and lead the conversation around the switch to electric vehicles in cities and how smart parking can help local authorities during the transition. After introducing all members of the speaker panel, Mr. O’Kelly was the first to kick off by directly addressing the topic at hand: the fact that the transport & mobility sector is not nearly as far advanced in terms of reducing carbon emissions as they should be, especially in these times of increased volumes of delivery services, such as Amazon. Electric Vehicles (EV) are, in the eyes of the BPA, a large part of the solution. That is why the BPA is working with the government to support a National Parking Platform; a publicly owned, national facility that enables Parking Operators (public or private) to communicate digitally with service providers, covering data like occupancy or payments & reservation information. Parking space, in the eyes of Mr. O’Kelly, should be approached in the future as mobility space. 

The next speaker, Ms. Clements from Element Energy, which is a consultancy that only works on low and zero-emission projects with local authorities (LA), gave an example of a project that they did to support LAs on their road to electrification: an analysis for the Birmingham city council to assess taxi demand to determine where charging points should be located. This is only one of the means of support that LAs can receive on their journey to electrification.

Mr. MacKenzie from Trojan Energy, the company that produces the Flat & Flush Connector, shared with the audience how their EV charging solution works. The connector is a charging point that is located a few centimeters from the edge of the curb and is hidden in the pavement. When a user accesses its personal lance, the charger rises and is ready for use. In addition to that, Trojan recently teamed up with Cleverciti, to tackle another challenge concerning on-street charging without EV-only bays: the blocking of parking spaces by non-EV vehicles. That is why they decided to install Cleverciti Sensors on lampposts along the street, that monitor every moment to see if a parking space is available. This data is used in an app for EV drivers, that shows them exactly which spaces are available in real-time, giving them a clear parking advantage over non-EV drivers.  

Last but not least, Mr. Heddle, on behalf of Cleverciti, shared how parking data can assist LAs with electrification and beyond. The parking pressure today is huge: 95% of the time a car is parked and 44 hours of time is wasted by people in search of a parking space. In addition to that, 1.3kg CO2 is emitted by parking search and 23.3 billion Pounds are lost due to parking search. As a result, 34% of the drivers will resort to negative behavior. Smart parking helps overcome this challenge, for example by applying Cleverciti’s sensor technology that monitors and stimulates compliance. By providing the Cleverciti App that can be integrated into payment or city apps, Cleverciti is aiming for maximum adoption by the local drivers, reducing traffic and emissions. 

It is safe to say that when you combine EV infrastructure with smart parking data, that is when the puzzle truly comes together. By combining both you can encourage correct use of space, incentivize EV drivers to vacate EV bays when fully charged, notify EV drivers of charging bays becoming available, etc.

Of course, this is not all that was talked about. Wish to find out more? The full recording of the event can be viewed below:

Wish to know more about smart parking and its role in the road to electrification? Schedule a demo with one of our smart parking experts by clicking the button below. 

The Ultimate Smart City Parking Guide 2021 is here!

Munich, February 19th 2021 - Cleverciti is proud to announce the publication of the Ultimate Smart City Parking Guide 2021. When you say smart city parking, you say Cleverciti. That is why we’ve decided to gather all the stats and put down our knowledge and share it with you through this essential Smart City Parking Guide. The complete guide can be downloaded here

Why an Ultimate Smart City Parking Guide?

Because smart cities are becoming both increasingly popular and important. Smart cities are the future and smart parking plays a vital part in the development of smart cities. It’s time to shed some light on the challenges that (smart) cities face and how smart parking can help conquer those.

What can you expect from the Ultimate Smart City Parking Guide 2021?

Our aim is to share our knowledge with regard to smart cities, smart parking and new mobility (smart city mobility), and to shine a light on the role smart parking solutions play to support your smart city design.

What’s inside the Ultimate Smart City Parking Guide 2021?

  • A detailed analysis of the challenges that cities face today

  • Real solutions that tackle these challenges

  • The influence of climate change on the development of smart cities

  • Insights into the future of smart cities in 2021 and beyond

  • The role of smart parking in the development of smart cities

  • Emission reduction due to smart parking

  • Concrete use cases of smart parking solutions in smart cities

  • Insights into the future of smart parking

Download the guide now.:

Here is a sneak preview: